

<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
line-height:normal"><strong><span style="font-size:10.0pt;
font-family:&quot;Google Sans&quot;,sans-serif;mso-fareast-font-family:&quot;Times New Roman&quot;" lang="EN-US">Product
Description</span></strong></p>

<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
line-height:normal">

</p><p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
line-height:normal"><span style="font-size:10.0pt;font-family:&quot;Google Sans&quot;,sans-serif;
mso-fareast-font-family:&quot;Times New Roman&quot;;mso-bidi-font-family:&quot;Times New Roman&quot;;
mso-ansi-language:EN-IN;mso-fareast-language:EN-IN;mso-bidi-font-weight:bold">Engaging
and inspiring stories of Tata companies that underwent several 
tribulations yet
demonstrated the principles which the company stands for! From steel to
beverages and from supercomputers to automobiles, TATA companies have 
broken
new ground and set new standards of excellence over the past two 
decades.
TATAlog presents eight riveting and hitherto untold stories about the 
strategic
and operational challenges that TATA companies have faced and the 
forward-thinking and determination that have raised the brand to new 
heights. Among the
engaging and inspiring stories told here are those of Tata Indica, the 
first
completely Indian car that succeeded in the face of widespread cynicism;
 the jewelry brand Tanishq that has transformed one of Indias largest 
industries;
and Tata Finance, which underwent several tribulations yet demonstrated 
the principles
which Tata stands for. Written by a TATA insider, TATAlog reveals the 
DNA of
every TATA enterprise combination of the virtues of being pioneering,
purposive, principled, and not perfect, along with tremendous human 
effort.</span></p>



<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
line-height:normal"><strong><span style="font-size:10.0pt;
font-family:&quot;Google Sans&quot;,sans-serif;mso-fareast-font-family:&quot;Times New Roman&quot;" lang="EN-US">Access
codes and supplements are not guaranteed with used items.</span></strong></p>

<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
line-height:normal"><strong><span style="font-size:10.0pt;
font-family:&quot;Google Sans&quot;,sans-serif;mso-fareast-font-family:&quot;Times New Roman&quot;" lang="EN-US"><span style="mso-spacerun:yes">&nbsp;</span></span></strong></p>

<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
line-height:normal"><strong><span style="font-size:10.0pt;
font-family:&quot;Google Sans&quot;,sans-serif;mso-fareast-font-family:&quot;Times New Roman&quot;" lang="EN-US">About
the Author</span></strong></p>

<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;
line-height:normal"><strong><span style="font-size:10.0pt;
font-family:&quot;Google Sans&quot;,sans-serif;mso-fareast-font-family:&quot;Times New Roman&quot;" lang="EN-US">Author
details will be added soon...</span></strong></p>

