

<p class="MsoNormal"><span style="font-size:10.0pt;line-height:107%;
font-family:&quot;Open Sans&quot;,sans-serif" lang="EN-US">Delve into your data for the key to success
Data mining is quickly becoming integral to creating value and business
momentum. The ability to detect unseen patterns hidden in the numbers
exhaustively generated by day-to-day operations allows savvy decision-makers to
exploit every tool at their disposal in the pursuit of better business. By
creating models and testing whether patterns hold up, it is possible to
discover new intelligence that could change your business^s entire paradigm for
a more successful outcome.</span></p>

<p class="MsoNormal"><span style="font-size:10.0pt;line-height:107%;
font-family:&quot;Open Sans&quot;,sans-serif" lang="EN-US">Data Mining for Dummies shows you why it
doesn^t take a data scientist to gain this advantage, and empowers average
business people to start shaping a process relevant to their business^s needs.
In this book, you^ll learn the hows and whys of mining to the depths of your
data, and how to make the case for heavier investment into data mining
capabilities. The book explains the details of the knowledge discovery process
including:</span></p>

<p class="MsoNormal"><span style="font-size:10.0pt;line-height:107%;
font-family:&quot;Open Sans&quot;,sans-serif" lang="EN-US">Model creation, validity testing, and
interpretation Effective communication of findings Available tools, both paid
and open-source Data selection, transformation, and evaluation Data Mining for
Dummies takes you step-by-step through a real-world data-mining project using
open-source tools that allow you to get immediate hands-on experience working
with large amounts of data. You^ll gain the confidence you need to start making
data mining practices a routine part of your successful business. If you^re
serious about doing everything you can to push your company to the top, Data
Mining for Dummies is your ticket to effective data mining.</span></p>

<p class="MsoNormal"><b style="mso-bidi-font-weight:normal"><span style="font-size:10.0pt;line-height:107%;font-family:&quot;Open Sans&quot;,sans-serif" lang="EN-US">Access
codes and supplements are not guaranteed with used items.</span></b></p>

<p class="MsoNormal"><b style="mso-bidi-font-weight:normal"><span style="font-size:10.0pt;line-height:107%;font-family:&quot;Open Sans&quot;,sans-serif" lang="EN-US">&nbsp;</span></b></p>

<p class="MsoNormal"><b style="mso-bidi-font-weight:normal"><span style="font-size:10.0pt;line-height:107%;font-family:&quot;Open Sans&quot;,sans-serif" lang="EN-US">About
the Author</span></b></p>

<b style="mso-bidi-font-weight:normal"><span style="font-size:10.0pt;
line-height:107%;font-family:&quot;Open Sans&quot;,sans-serif;mso-fareast-font-family:
Calibri;mso-fareast-theme-font:minor-latin;mso-ansi-language:EN-US;mso-fareast-language:
EN-US;mso-bidi-language:AR-SA" lang="EN-US">Meta S. Brown</span></b><span style="font-size:10.0pt;line-height:107%;font-family:&quot;Open Sans&quot;,sans-serif;
mso-fareast-font-family:Calibri;mso-fareast-theme-font:minor-latin;mso-ansi-language:
EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA" lang="EN-US"> helps organizations
use practical data analysis to solve everyday business problems. <span style="mso-spacerun:yes">&nbsp;</span>She is devoted to educating the business
community on the effective use of statistics, data mining, and text mining. A
sought-after analytics speaker, she has conducted over 4000 hours of seminars,
attracting audiences across North America, Europe, and South America. Her
articles appear frequently on All Analytics, Smart Data Collective, and other
publications. She has extensive experience in the industry and has also served on
the faculties of Roosevelt University and National-Louis University.</span>