

<p class="MsoNormal"><span style="font-size:10.0pt;line-height:107%;
font-family:&quot;Open Sans&quot;,sans-serif" lang="EN-US">This is the third edition of the textbook
on International Business, developed according to the syllabus requirements of
Delhi University. Students are introduced to the complexities of the subject
through the latest developments like BREXIT and the story of the Wimbledon tennis
ball. The book links concepts, theories, and frameworks through the use of cases
such as Indian soap operas selling in Brazil and the hurdles of marketing in
global markets through a case study of selling cookies in China. It highlights
emerging issues such as the robotic revolution in manufacturing, the appearance
of mega-regional agreements, and the impact of climate change and global
terrorism on international business. The latest data on trade, FDI, and TNCs support
the features of Opening Vignettes, Marginalia boxes, Bird’s eye view, and a
chapter summary for a meaningful learning experience The book reaches out to its
young internet-savvy audience through a variety of pedagogical features which
include online videos and exercises. It also encourages students to experience
international business in action outside the confines of their classroom and
to explore the intricacies of cross-cultural management through the use of case
analysis and simulation. </span></p>

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font-family:&quot;Open Sans&quot;,sans-serif" lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><b style="mso-bidi-font-weight:normal"><span style="font-size:10.0pt;line-height:107%;font-family:&quot;Open Sans&quot;,sans-serif" lang="EN-US">New
to this Edition:</span></b></p>

<p class="MsoListParagraphCxSpFirst" style="text-indent:-18.0pt;mso-list:l0 level1 lfo1"><span style="font-size:10.0pt;line-height:107%;font-family:Symbol;
mso-fareast-font-family:Symbol;mso-bidi-font-family:Symbol" lang="EN-US"><span style="mso-list:Ignore">·<span style="font:7.0pt &quot;Times New Roman&quot;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><span style="font-size:10.0pt;
line-height:107%;font-family:&quot;Open Sans&quot;,sans-serif" lang="EN-US">Fifteen new opening
vignettes which symbolize important landmarks in the field of International
Business have been added. </span></p>

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</span></span></span><span style="font-size:10.0pt;
line-height:107%;font-family:&quot;Open Sans&quot;,sans-serif" lang="EN-US">Model question papers have
been updated for an examination-oriented focus. </span></p>

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-18.0pt;mso-list:l0 level1 lfo1"><span style="font-size:10.0pt;line-height:107%;font-family:Symbol;
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</span></span></span><span style="font-size:10.0pt;
line-height:107%;font-family:&quot;Open Sans&quot;,sans-serif" lang="EN-US">Data on trade, FDI, and TNCs
have been updated till 2016 based on global reports. </span></p>

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-18.0pt;mso-list:l0 level1 lfo1"><span style="font-size:10.0pt;line-height:107%;font-family:Symbol;
mso-fareast-font-family:Symbol;mso-bidi-font-family:Symbol" lang="EN-US"><span style="mso-list:Ignore">·<span style="font:7.0pt &quot;Times New Roman&quot;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><span style="font-size:10.0pt;
line-height:107%;font-family:&quot;Open Sans&quot;,sans-serif" lang="EN-US">Chapter content has been
updated in chapters 1, 4, 5, 8, 9, and 14. </span></p>

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-18.0pt;mso-list:l0 level1 lfo1"><span style="font-size:10.0pt;line-height:107%;font-family:Symbol;
mso-fareast-font-family:Symbol;mso-bidi-font-family:Symbol" lang="EN-US"><span style="mso-list:Ignore">·<span style="font:7.0pt &quot;Times New Roman&quot;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><span style="font-size:10.0pt;
line-height:107%;font-family:&quot;Open Sans&quot;,sans-serif" lang="EN-US">Content has been updated
in the opening vignette for Chapter 11. </span></p>

<p class="MsoListParagraphCxSpMiddle" style="text-indent:-18.0pt;mso-list:l0 level1 lfo1"><span style="font-size:10.0pt;line-height:107%;font-family:Symbol;
mso-fareast-font-family:Symbol;mso-bidi-font-family:Symbol" lang="EN-US"><span style="mso-list:Ignore">·<span style="font:7.0pt &quot;Times New Roman&quot;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><span style="font-size:10.0pt;
line-height:107%;font-family:&quot;Open Sans&quot;,sans-serif" lang="EN-US">Additional discussion
questions have been added at the end of every chapter for a more intensive
preparation of chapter contents. </span></p>

<p class="MsoListParagraphCxSpLast" style="text-indent:-18.0pt;mso-list:l0 level1 lfo1"><span style="font-size:10.0pt;line-height:107%;font-family:Symbol;
mso-fareast-font-family:Symbol;mso-bidi-font-family:Symbol" lang="EN-US"><span style="mso-list:Ignore">·<span style="font:7.0pt &quot;Times New Roman&quot;">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
</span></span></span><span style="font-size:10.0pt;
line-height:107%;font-family:&quot;Open Sans&quot;,sans-serif" lang="EN-US">The latest university
examination questions have been added to end-of-chapter questions. Brief
Contents Preface to the First Edition xvii Preface to the Third Edition xix
About the Author xxv 1. Fundamentals of International Business 1 2. Political
Economy of International Business 19 3. The International Cultural and Legal
Environment 33 4. International Trade Theories 43 5. Commercial Policy
Instruments 63 6. Multilateral Regulation of Trade 76 7. International Trade
Finance and Promotion 91 8. Foreign Direct Investment 107 9. Regional Economic
Integration 126 10. International Financial System 149 11. International
Financial Institutions 168 12. International Balance of Payments 176 13.
International Organization Structure and Design 186 14. International Marketing
203 15. International Human Resource Management 216 16. International Operations
227 17. International Finance and Accounting 245 18. Global E-commerce 257 19.
Environmental Issues in International Business 270 20. Global Outsourcing 280
Model Question Papers 293 Index 299</span></p>

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font-family:&quot;Open Sans&quot;,sans-serif" lang="EN-US">&nbsp;</span></p>

<p class="MsoNormal"><b style="mso-bidi-font-weight:normal"><span style="font-size:10.0pt;line-height:107%;font-family:&quot;Open Sans&quot;,sans-serif" lang="EN-US">About
the Author</span></b></p>

<b style="mso-bidi-font-weight:normal"><span style="font-size:10.0pt;
line-height:107%;font-family:&quot;Open Sans&quot;,sans-serif;mso-fareast-font-family:
Calibri;mso-fareast-theme-font:minor-latin;mso-ansi-language:EN-US;mso-fareast-language:
EN-US;mso-bidi-language:AR-SA" lang="EN-US">Dr. Sumati Varma</span></b><span style="font-size:10.0pt;line-height:107%;font-family:&quot;Open Sans&quot;,sans-serif;
mso-fareast-font-family:Calibri;mso-fareast-theme-font:minor-latin;mso-ansi-language:
EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA" lang="EN-US"> is an Associate
Professor at the Department of Commerce at the University of Delhi. She has 25
years of experience in undergraduate and postgraduate teaching, including
positions as Visiting Faculty at the Department of Financial Studies, Delhi
University, the Faculty of Management Studies (FMS), and at the Delhi School of
Economics for their MBA programs. </span>