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</p><p><strong><span style="font-size:10.0pt;font-family:&quot;Google Sans&quot;,sans-serif;
font-weight:normal;mso-bidi-font-weight:bold" lang="EN-US">Advances in technology open the
doors for business expansion and facilitate the creation of complex
organizations. It is in this world that anthropological techniques play a
distinctive role. Business anthropologists tap various sources of information
by getting to know the people within the organization. They take a
"holistic" approach, see old realities in new ways, and understand
the value of diverse groups, doing their work in both for-profit and nonprofit
organizations. This cutting-edge text first familiarizes readers with
anthropological methods. It then presents real-world examples of how these
methods have been used in business organizations to analyze various phenomena,
including consumer behavior, marketing, product design, organizational change,
globalization, and diversity. Readers who wish to learn about highly effective
ways to guide organizations in a competitive world will find Business
Anthropology to be down-to-earth, on target, and immeasurably valuable. </span></strong></p>

<p><strong><span style="font-size:10.0pt;font-family:&quot;Google Sans&quot;,sans-serif" lang="EN-US">Access
codes and supplements are not guaranteed with used items.</span></strong></p>

<p><strong><span style="font-size:10.0pt;font-family:&quot;Google Sans&quot;,sans-serif" lang="EN-US">&nbsp;</span></strong></p>

<p><strong><span style="font-size:10.0pt;font-family:&quot;Google Sans&quot;,sans-serif" lang="EN-US">About
the Author</span></strong></p>

<p><strong><span style="font-size:10.0pt;font-family:&quot;Google Sans&quot;,sans-serif" lang="EN-US">Author
details will be added soon...</span></strong></p>

