<p class="p1" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;; color: rgb(69, 69, 69);">We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promises—no matter how their customers interact with them.</p><p class="p2" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;; color: rgb(69, 69, 69); min-height: 14px;"><br></p><p class="p1" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;; color: rgb(69, 69, 69);">But organizations no longer control the conversation. In this era of social and mobile technology, customers, employees, suppliers, and partners are in direct communication with one another. Those personal networks and the brands they’re passionate about influence their decision making and their spending.</p><p class="p2" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;; color: rgb(69, 69, 69); min-height: 14px;"><br></p><p class="p1" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;; color: rgb(69, 69, 69);">The workforce has changed too. Employees expect to be able to determine when and how they will work, the technology they’ll use, and the values their company will espouse.</p><p class="p2" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;; color: rgb(69, 69, 69); min-height: 14px;"><br></p><p class="p1" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;; color: rgb(69, 69, 69);">Organizations can take part in this conversation only if they recognize how and where it’s happening. Resisting these changes will leave executives, managers, and their companies powerless. Organizations must pivot with and ahead of these social, organizational, and technological shifts or risk being left behind.</p><p class="p2" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;; color: rgb(69, 69, 69); min-height: 14px;"><br></p><p class="p1" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;; color: rgb(69, 69, 69);">Technology guru Ray Wang shows how organizations can surf the waves of change—how they can keep their promises. Current trends, when taken seriously, require a new way of thinking about business that includes five key areas:</p><p class="p2" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;; color: rgb(69, 69, 69); min-height: 14px;"><br></p><p class="p1" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;; color: rgb(69, 69, 69);">1. Consumerization of technology and the new C-suite</p><p class="p1" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;; color: rgb(69, 69, 69);">2. Data’s influence in driving decisions</p><p class="p1" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;; color: rgb(69, 69, 69);">3. Digital marketing transformation</p><p class="p1" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;; color: rgb(69, 69, 69);">4. The future of work</p><p class="p1" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;; color: rgb(69, 69, 69);">5. Matrix commerce</p><p class="p2" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;; color: rgb(69, 69, 69); min-height: 14px;"><br></p><p class="p1" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;; color: rgb(69, 69, 69);">Digital disruption has changed how we do our work. But by mastering these trends you’ll delight your customers with every interaction.</p><p class="MsoNormal" style="margin: 0cm 0cm 10pt; line-height: normal; font-size: 11pt; font-family: Calibri, sans-serif;"><strong><span lang="EN-US" style="font-size: 10pt; font-family: &quot;Google Sans&quot;, sans-serif;"><br></span></strong></p><p class="MsoNormal" style="margin: 0cm 0cm 10pt; line-height: normal; font-size: 11pt; font-family: Calibri, sans-serif;"><strong><span lang="EN-US" style="font-size: 10pt; font-family: &quot;Google Sans&quot;, sans-serif;">Access codes and supplements are not guaranteed with used items.<o:p></o:p></span></strong></p><p class="MsoNormal" style="margin: 0cm 0cm 10pt; line-height: normal; font-size: 11pt; font-family: Calibri, sans-serif;"><strong><span lang="EN-US" style="font-size: 10pt; font-family: &quot;Google Sans&quot;, sans-serif;">&nbsp;<o:p></o:p></span></strong></p><p class="MsoNormal" style="margin: 0cm 0cm 10pt; line-height: normal; font-size: 11pt; font-family: Calibri, sans-serif;"><strong><span lang="EN-US" style="font-size: 10pt; font-family: &quot;Google Sans&quot;, sans-serif;">About the Author<o:p></o:p></span></strong></p><p class="p1" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;; color: rgb(69, 69, 69);"><b>R “Ray” Wang</b> (pronounced WAHNG) is the Founder, Chairman and Principal Analyst of Silicon Valley based Constellation Research Inc., a research and advisory firm which studies disruptive business and exponential technology trends.</p><p class="p1" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;; color: rgb(69, 69, 69);">Ray’s the co-host and co-founder of the widely watched DisrupTV, a weekly enterprise tech and leadership webcast that averages 50,000 views per episode. He’s also the author of the popular business strategy and technology blog “A Software Insider’s Point of View” that has received millions of page views per month. Wang also serves as a non-resident Senior Fellow at The Atlantic Council^s GeoTech Center.</p><p class="p1" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;; color: rgb(69, 69, 69);">Since 2003, Ray has delivered thousands of live and virtual keynotes around the world that are inspiring and legendary. Wang has spoken at almost every major tech conference, including Salesforce’s Dreamforce, Adobe Summit, IBM, HR Tech Conference, NASSCOM, Mobile World Congress, CES, NRF, HIMSS, Oracle, Microsoft, Wipro, ServiceNow, Google Next, SAP, Infosys, TCS, SXSW, CIO100, TEDX, and sessions at Davos for various clients. His clients include the Global 2000 companies, governments, startups, and investment firms.</p><p class="p1" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;; color: rgb(69, 69, 69);">Wang has held executive roles at institutions such as Forrester Research, Oracle, PeopleSoft, Deloitte, Ernst &amp; Young, and Johns Hopkins Hospital. His ground-breaking best selling book on digital transformation, Disrupting Digital Business, was published by Harvard Business Review Press in 2015. Ray^s new book about Digital Giants and the future of business titled, Everybody Wants to Rule The World will be released July 2021 by Harper Collins Leadership.</p><p class="p1" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;; color: rgb(69, 69, 69);">Wang is well quoted and frequently interviewed in media outlets such as the Wall Street Journal, Fox Business News, CNBC, Yahoo Finance, Cheddar, Bloomberg, CGTN America, Tech Crunch, ZDNet, CIO Magazine, Forbes, and Fortune. Ray frequently receives accolades and awards from various independent organizations as one of the top technology and business analysts in the world.</p>