<p class="p1" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: "Helvetica Neue"; color: rgb(69, 69, 69);"><b><i>*NEW YORK TIMES</i> and <i>WALL STREET JOURNAL</i> BESTSELLER</b></p><p class="p1" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: "Helvetica Neue"; color: rgb(69, 69, 69);">*<b><i>Financial Times </i>Best Business Books of 2016</b></p><p class="p1" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: "Helvetica Neue"; color: rgb(69, 69, 69);"><b>*Inc.com’s Best Sales and Marketing Book of 2016</b></p><p class="p2" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: "Helvetica Neue"; color: rgb(69, 69, 69); min-height: 14px;"><br></p><p class="p1" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: "Helvetica Neue"; color: rgb(69, 69, 69);">The author of the legendary bestseller <i>Influence</i>, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.</p><p class="p2" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: "Helvetica Neue"; color: rgb(69, 69, 69); min-height: 14px;"><br></p><p class="p1" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: "Helvetica Neue"; color: rgb(69, 69, 69);">What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his <i>Influence</i> an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal <i>pre</i>-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”</p><p class="p2" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: "Helvetica Neue"; color: rgb(69, 69, 69); min-height: 14px;"><br></p><p class="p1" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: "Helvetica Neue"; color: rgb(69, 69, 69);">His first solo work in over thirty years, Cialdini’s <i>Pre-Suasion</i> draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.</p><p class="p2" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: "Helvetica Neue"; color: rgb(69, 69, 69); min-height: 14px;"><br></p><p class="p1" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: "Helvetica Neue"; color: rgb(69, 69, 69);">From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”</p><p class="p2" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: "Helvetica Neue"; color: rgb(69, 69, 69); min-height: 14px;"><br></p><p class="MsoNormal" style="margin: 0cm 0cm 10pt; line-height: normal; font-size: 11pt; font-family: Calibri, sans-serif;"><strong><span lang="EN-US" style="font-size: 10pt; font-family: "Google Sans", sans-serif;"><br></span></strong></p><p class="MsoNormal" style="margin: 0cm 0cm 10pt; line-height: normal; font-size: 11pt; font-family: Calibri, sans-serif;"><strong style="font-size: 11pt;"><span lang="EN-US" style="font-size: 10pt; font-family: "Google Sans", sans-serif;">Access codes and supplements are not guaranteed with used items.</span></strong><br></p><p class="MsoNormal" style="margin: 0cm 0cm 10pt; line-height: normal; font-size: 11pt; font-family: Calibri, sans-serif;"><strong><span lang="EN-US" style="font-size: 10pt; font-family: "Google Sans", sans-serif;"> <o:p></o:p></span></strong></p><p class="MsoNormal" style="margin: 0cm 0cm 10pt; line-height: normal; font-size: 11pt; font-family: Calibri, sans-serif;"><strong><span lang="EN-US" style="font-size: 10pt; font-family: "Google Sans", sans-serif;">About the Author<o:p></o:p></span></strong></p><p class="p1" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: "Helvetica Neue"; color: rgb(69, 69, 69);">Robert Cialdini is recognized worldwide for his inspired field research on the psychology of influence. He is a <i>New York Times</i> bestselling author. His books, including <i>Influence</i>, have sold more than three million copies in thirty-three languages. Dr. Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and the president and CEO of Influence at Work, an international company that provides keynotes and influence training on how to use the lessons in Dr. Cialdini’s books ethically and effectively.</p>