<p class="p1" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: "Helvetica Neue"; color: rgb(69, 69, 69);">Data mining is the process of discovering. useful patterns and trends in large<br></p><p class="p2" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: "Helvetica Neue"; color: rgb(69, 69, 69);">data sets. Predictive analytics is the process of extracting information from large data sets in order to make predictions and estimates about future outcomes. Data Mining and Predictive Analytics, by Daniel Larose and Chantal Larose, will enable you to become an expert in these cutting-edge, profitable fields.</p><p class="p2" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: "Helvetica Neue"; color: rgb(69, 69, 69);"><br></p><p class="p1" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: "Helvetica Neue"; color: rgb(69, 69, 69);">According to the research firm MarketsandMarkets, the global big data market is expected to grow by 26% per year from 2013 to 2018, from $14.87 billion in 2013 to $46.34 billion in 2018.^ Corporations and institutions worldwide are learning to apply data mining and predictive analytics, in order to increase profits. Companies that do not apply these methods will be left behind in the global competition of the twenty-first-century economy.</p><p class="p2" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: "Helvetica Neue"; color: rgb(69, 69, 69);"><br></p><p class="p2" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: "Helvetica Neue"; color: rgb(69, 69, 69);"><br></p><p class="MsoNormal" style="margin: 0cm 0cm 10pt; line-height: normal; font-size: 11pt; font-family: Calibri, sans-serif;"><strong><span lang="EN-US" style="font-size: 10pt; font-family: "Google Sans", sans-serif;">About the Author<o:p></o:p></span></strong></p><p class="MsoNormal" style="margin: 0cm 0cm 10pt; line-height: normal; font-size: 11pt; font-family: Calibri, sans-serif;"><strong><span lang="EN-US" style="font-size: 10pt; font-family: "Google Sans", sans-serif;">Author details will be added soon...<o:p></o:p></span></strong></p>