<p class="p1" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;; color: rgb(69, 69, 69);">Risk has been defined as the potential for losing something of value. In business, that value could be your original investment or your expected future returns. The Risk-Driven Business Model will help you manage risk better by showing how the key choices you make in designing your business models either increase or reduce two characteristic types of risk - information risk, when you make decisions without enough information and incentive-alignment risk, when decision makers^ incentives are at odds with the broader goals of the company. Leaders who understand how the structure of their business model affects risk have the power to create wealth, revolutionize industries and shape a better world. Instead^s Karan Girotra and Serguei Netessine, noted operations and innovation professors who have consulted with dozens of companies, walk you through a business model audit to determine what key decisions get made in a business, when they get made, who makes them and why we make the decisions we do. By changing your company^s key decisions within this framework, you can fundamentally alter the risks that will impact your business. This book is for entrepreneurs and executives in companies involved in dynamic industries where the locus of risk is shifting and includes lessons from Zipcar, Blockbuster, Apple, Benetton, Kickstarter, Walmart and dozens of other global companies. The Risk-Driven Business Model demystifies business model risk, with clear directives aimed at improving decision making and driving your business forward.</p><p class="p2" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;; color: rgb(69, 69, 69); min-height: 14px;"><br></p><p class="p3" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;; color: rgb(69, 69, 69); min-height: 15px;"><b></b><br></p><p class="p1" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;; color: rgb(69, 69, 69);"><b>Access codes and supplements are not guaranteed with used items.</b></p><p class="p3" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;; color: rgb(69, 69, 69); min-height: 15px;"><b>&nbsp;</b></p><p class="p1" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;; color: rgb(69, 69, 69);"><b>About the Author :</b></p><p class="p3" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;; color: rgb(69, 69, 69); min-height: 15px;"><b></b><br></p><p class="p1" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;; color: rgb(69, 69, 69);">Karan Girotra is Professor of Technology and Operations Management at Insead. Karan^s main teaching and research interests are in the areas of entrepreneurship, business model audit, design and innovation. Karan^s research has examined the substance and process of business model innovation. Karan routinely designs and leads workshops on the generation, selection and refinement of new business opportunities, for participants ranging from aspiring entrepreneurs to large corporations. He is winner of the best professor in the MBA program award, runner-up for the best professor in the executive MBA program and four-time winner of the dean^s award for excellence in teaching.</p>