<p class="p1" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;; color: rgb(69, 69, 69);">This book is written mainly for the young marketing executive and the emphasis, therefore, is on the practical aspects of the whole marketing function. It is not a ^text-book^ in Marketing but may be of use to the student of marketing management at the Universities and Institutes of Business Administration. It is hoped that it will also supply a felt need for use in company-training programmes in this area.</p><p class="p1" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;; color: rgb(69, 69, 69);"><br></p><p class="p1" style="margin-bottom: 0px; font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 12px; line-height: normal; font-family: &quot;Helvetica Neue&quot;; color: rgb(69, 69, 69);">The book is divided into three parts. Part I deals with the basic concepts and includes detailed consideration of Marketing Planning, Product Planning, Branding, Packaging and Pricing. Other chapters deal with Channels of Distribution, Selling and Advertising.</p><p class="MsoNormal" style="margin: 0cm 0cm 10pt; line-height: normal; font-size: 11pt; font-family: Calibri, sans-serif;"><strong><span lang="EN-US" style="font-size: 10pt; font-family: &quot;Google Sans&quot;, sans-serif;"><br></span></strong></p><p class="MsoNormal" style="margin: 0cm 0cm 10pt; line-height: normal; font-size: 11pt; font-family: Calibri, sans-serif;"><strong><span lang="EN-US" style="font-size: 10pt; font-family: &quot;Google Sans&quot;, sans-serif;">Access codes and supplements are not guaranteed with used items.<o:p></o:p></span></strong></p><p class="MsoNormal" style="margin: 0cm 0cm 10pt; line-height: normal; font-size: 11pt; font-family: Calibri, sans-serif;"><strong><span lang="EN-US" style="font-size: 10pt; font-family: &quot;Google Sans&quot;, sans-serif;">&nbsp;<o:p></o:p></span></strong></p><p class="MsoNormal" style="margin: 0cm 0cm 10pt; line-height: normal; font-size: 11pt; font-family: Calibri, sans-serif;"><strong><span lang="EN-US" style="font-size: 10pt; font-family: &quot;Google Sans&quot;, sans-serif;">About the Author<o:p></o:p></span></strong></p><p class="MsoNormal" style="margin: 0cm 0cm 10pt; line-height: normal; font-size: 11pt; font-family: Calibri, sans-serif;"><strong><span lang="EN-US" style="font-size: 10pt; font-family: &quot;Google Sans&quot;, sans-serif;">Author details will be added soon...<o:p></o:p></span></strong></p><p class="MsoNormal" style="margin: 0cm 0cm 10pt; line-height: normal; font-size: 11pt; font-family: Calibri, sans-serif;"><strong><span lang="EN-US" style="font-size: 10pt; font-family: &quot;Google Sans&quot;, sans-serif;">&nbsp;</span></strong></p>