<p class="MsoNormal"><b><span style="font-size:10.0pt;line-height:107%">Product Description<o:p></o:p></span></b></p><p class="MsoNormal"><span style="font-size:10.0pt;line-height:107%">An engaging
book that introduces students to the ‘practice’ of entrepreneurship in emerging
and developing economies.<o:p></o:p></span></p><p class="MsoNormal"><span style="font-size:10.0pt;line-height:107%">The
predominant understanding of enterprise and entrepreneurship (E&E) has
emerged from the perspective of industrialized and economically developed
countries, largely ignoring emerging and developing economies (EDEs). Further,
business and management students are considered ideal for innovating business
ideas unlike students of law, physics or literature.  Therefore, the benefits of E&E education
fail to impact a vast majority of students from EDEs.  Entrepreneurship in Developing and Emerging
Economies breaks away from these two trends, presenting alternative pathways to
students for ‘practicing’ (as opposed to ‘just learning’ about) E&E. The
content is made approachable, accessible and relatable, and ‘no’ prior learning
is expected. <o:p></o:p></span></p><p class="MsoNormal"><span style="font-size:10.0pt;line-height:107%">The book
uses non-technical language and introduces over 50 illustrative cases on
enterprise and entrepreneurship from EDEs, aiding students to gain insights
into the pre-start-up, start-up and growth phases of the entrepreneurial
process. These phases are mapped into the three major sections—The Practices of
Entrepreneurship, Enterprise Design and Start-up Enterprise Management. Each
chapter moves ‘entrepreneurial thinking’ forward, helping students practice
what they learn, retain new knowledge and understand the requirements to create
new ventures and do business in an EDE context.<o:p></o:p></span></p><p class="MsoNormal"><b><span style="font-size:10.0pt;line-height:107%">Key Features: <o:p></o:p></span></b></p><p class="MsoNormal"><span style="font-size:10.0pt;line-height:107%">• Closely
follows a learning-by-doing approach, with case study analyses and reflective
exercises <o:p></o:p></span></p><p class="MsoNormal"><span style="font-size:10.0pt;line-height:107%">• Chapters
carefully designed to build familiarity, with photographs, illustrations and
tables to aid readability and retention <o:p></o:p></span></p><p class="MsoNormal"><span style="font-size:10.0pt;line-height:107%">• Valuable
resources for instructors including multimedia content, relevant preparatory
materials, learning outcomes, assignments, examination questions and associated
marking criteria, among others  <o:p></o:p></span></p><p class="MsoNormal"><b><span style="font-size:10.0pt;line-height:107%">Access codes and supplements are not
guaranteed with used items.<o:p></o:p></span></b></p><p class="MsoNormal"><b><span style="font-size:10.0pt;line-height:107%"> <o:p></o:p></span></b></p><p class="MsoNormal"><b><span style="font-size:10.0pt;line-height:107%">About the Author<o:p></o:p></span></b></p><p class="MsoNormal"><span style="font-size:10.0pt;line-height:107%">Ali J. Ahmad
was born and schooled in Karachi, Pakistan. He teaches innovation at WMG,
University of Warwick, UK, as a senior teaching fellow. His teaching, research
and consulting activity is spread across Nigeria, Saudi Arabia, Pakistan and
India. UniversityHe has supervised over 100 projects of final-year students and
co-supervised a number of PhDs in the area of entrepreneurship. <o:p></o:p></span></p><p class="MsoNormal"><span style="font-size:10.0pt;line-height:107%">Punita Bhatt
was born in Allahabad, India. She is a research fellow at Aston University’s
Centre for Research in Ethnic Minority Entrepreneurship. She has a PhD in
business from Oxford Brookes University, an MA in economics and an MBA in
finance from India. She headed Sony Corporation’s treasury in India and founded
a start-up IT firm delivering multimedia solutions to schools.<o:p></o:p></span></p><p style="margin-right: 0cm; margin-left: 0cm; font-size: 12pt; font-family: "Times New Roman", serif;">

























</p><p class="MsoNormal"><span style="font-size:10.0pt;line-height:107%">Iain Acton
is co-founder and partner at Disruptive Lemonade. He supervises students on
University of Warwick’s MSc Innovation and Entrepreneurship programme and
teaches the innovation module internationally for WMG, University of Warwick. His
key strength is his multidisciplinary knowledge of design, marketing and
business innovation strategy<o:p></o:p></span></p>