Marketing in India - Text and Cases

Marketing in India - Text and Cases

Marketing in India - Text and Cases

by A.N. Sarin & P. Gopalakrishnan

Availability : In Stock | Item Code : NB0044

Binding : Hardcover | Language : English

599 ~~1499~~

Save : 900 (60.04%)Inclusive all taxes

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Product Description

This book is written mainly for the young marketing executive and the emphasis, therefore, is on the practical aspects of the whole marketing function. It is not a 'text-book' in Marketing but may be of use to the student of marketing management at the Universities and Institutes of Business Administration. It is hoped that it will also supply a felt need for use in company-training programmes in this area.

The book is divided into three parts. Part I deals with the basic concepts and includes detailed consideration of Marketing Planning, Product Planning, Branding, Packaging and Pricing. Other chapters deal with Channels of Distribution, Selling and Advertising.

Access codes and supplements are not guaranteed with used items.

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Product Details

Publisher:	Orient Longmans
Publication Date:	December 1969
Dimensions:	199 x 128 x 21 mm \| 539g
Binding:	Hardcover \| 317 Pages
Language:	English
Reading Age:	12+
Edition:	1st Edition
Country of Origin:	India

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