The Use of Lateral Thinking

by Edward De Bono

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Binding : Paperback  | Language : English

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Product Description

Product Description

The Use of Lateral Thinking

'In this extremely well-written book Dr de Bono attempts to describe the nature of a creative form of thinking and ways in which it can be developed' - The Times Literary Supplement

This is Edward de Bono's original portrayal of a mental process which he does not claim to have invented but which he was the first to describe. In it he deliberately uses the lateral approach (with intriguing visual examples in one chapter) to convey the nature of lateral thinking.

There emerges the concept of an imaginative, free-wheeling, opportunist (but low-probability) mode of thought in which fresh ideas, which may well be simple, sound and effective, are often thrown up. Lateral thinking is thus contrasted with the orthodox, logical, unimaginative (but high-probability) process of vertical thinking, from which it differs as a bus differs from a tram. In a changing world both modes are required.

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About the Author

Edward de Bono is a Maltese physician, author, inventor, and consultant. He is best known as the originator of the term lateral thinking (structured creativity) and the leading proponent of the deliberate teaching of thinking in schools.


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