Tatalog: Eight Modern Stories from a Timeless Institution

by Harish Bhat
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Availability : In Stock  |  Item Code : NB002

Binding : Hardcover  | Language : English

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Product Description

Product Description

Engaging and inspiring stories of Tata companies that underwent several tribulations yet demonstrated the principles which the company stands for! From steel to beverages and from supercomputers to automobiles, TATA companies have broken new ground and set new standards of excellence over the past two decades. TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced and the forward-thinking and determination that have raised the brand to new heights. Among the engaging and inspiring stories told here are those of Tata Indica, the first completely Indian car that succeeded in the face of widespread cynicism; the jewelry brand Tanishq that has transformed one of Indias largest industries; and Tata Finance, which underwent several tribulations yet demonstrated the principles which Tata stands for. Written by a TATA insider, TATAlog reveals the DNA of every TATA enterprise combination of the virtues of being pioneering, purposive, principled, and not perfect, along with tremendous human effort.

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Product Details

Publisher: Penguin Books
Publication Date: 11th December 2012
ISBN: 9780670086672
Dimensions: 199 x 128 x 25mm | 394g
Binding: Hardcover | 200 Pages
Language: English
Reading Age: 14+
Country of Origin: India

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