Business Anthropology

by Ann T. Jordan
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Availability : In Stock  |  Item Code : B186

Binding : Paperback  | Language : English

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Product Description

Advances in technology open the doors for business expansion and facilitate the creation of complex organizations. It is in this world that anthropological techniques play a distinctive role. Business anthropologists tap various sources of information by getting to know the people within the organization. They take a "holistic" approach, see old realities in new ways, and understand the value of diverse groups, doing their work in both for-profit and nonprofit organizations. This cutting-edge text first familiarizes readers with anthropological methods. It then presents real-world examples of how these methods have been used in business organizations to analyze various phenomena, including consumer behavior, marketing, product design, organizational change, globalization, and diversity. Readers who wish to learn about highly effective ways to guide organizations in a competitive world will find Business Anthropology to be down-to-earth, on target, and immeasurably valuable.

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Product Details

Publisher: Waveland Press
Publication Date: 1st January 2003
ISBN: 9781577662136
Dimensions: 210 x 145 x 16 mm | 230g
Binding: Paperback | 138 Pages
Language: English
Country of Origin: United States

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