Business Organization and Management
Comprehensive coverage of all the prescribed topics.
Systematic arrangement of topics as per the Syllabus.
Examples from Indian Industry.
Focus on conceptual clarity.
Chapter outline in the beginning of every chapter to provide a bird's eye view of the contents.
Tables and diagrams to illustrate the text.
Summary at the end of every chapter for quick recapitulation.
Test Questions culled from examinations of B.Com. Delhi University.
Essentials of Marketing Management
Basic Human Resource Management
Essentials of Business Environment
Modern Business Communication
Entrepreneurship and Small Business
Advertising and Personal Selling projects.
Access codes and supplements are not guaranteed with used items.
About the Author
C.B. GUPTA topped the M.Com. examination of Delhi University in 1970. Later he obtained his Ph.D. in Executive Compensation from the same university. Dr. Gupta has been teaching B. Com., M. Com., and M.B.A. students since 1970. He has written forty-one books and fifty research papers. He has undertaken post-doctoral research projects.